As we are now well into October and Amazon’s Early Access deals kicked off last week, now seems like a great time to review the PPC basics to set up your brand for success. ACOS or TACOS? Ensure you have clearly defined your advertising goals for Q4. Instead of only measuring ads performance using an … Read more
While the sun is still out and most of us are just returning from our holiday time, Prime Fall is just around the corner and the start of Q4 is just a few weeks away. This Q4 is filled with big key Amazon Events Prime Fall (1st time on Amazon!), Thanksgiving, Black Friday, Cyber Monday, … Read more
At a certain point, each seller starts to question when whether it’s the right time for them to expand to a new Amazon locale. Entering a new market sounds exciting and presents huge growth opportunities but there are a few things you need to consider beforehand to minimize risks and ensure a successful launch. There … Read more
Let’s talk about Amazon content. We all know the basics of an Amazon listing. Titles, bullet points, imagery and a product description. Laid out in their simplest parts, those elements may sound straightforward, but each piece gives Sellers a chance to push the sale forward, contribute to the SEO strategy, and show off the brand. … Read more
With Prime Day just around the corner and Early Prime Day deals already live, now is a crucial time to run through any last-minute adjustments before the big event. We have put together a last-minute checklist for you to ensure you are Prime Day ready. Check Your Prime Day Deals It may only seem like … Read more
Top Tips for Getting Back to Profitability on Amazon Selling on Amazon at the moment is tough. Yes, we all saw a nice boost to sales during the pandemic when customer demand shifted online, but that tide has turned, and we’re facing a number of global headwinds. Increasing inflation and a cost of living crisis … Read more
Earlier this week, Amazon announced that this year’s Prime Day will take place on July 12th and 13th – returning to its traditional summer home after bouncing around over the past 2 years. We know that Prime Day presents a huge opportunity for brands selling on Amazon. In 2021, Total Worldwide Prime Day sales amounted … Read more
You’ve finally got your product pages in a good place – the images are beautiful and informative, the copy is clear and concise, and you can finally relax, right? Not quite. Unfortunately, the days of “set it and forget it” are long gone. Amazon’s ever-changing landscape means that in order to stay competitive, you need … Read more
A+ Content should enhance the PDP. Make sure you’re using it to it’s capacity.
Seasonal / Peak planning can be one of the most important aspect of success in Q4 – make sure you are ready with this handy guide.
