Paid Search
PPC & Paid Search Agency
As an award-winning PPC and paid search agency, we help brands scale profitably across Google Ads, Microsoft Ads and Shopping — optimising every campaign against the commercial metrics that matter so your media spend delivers a measurable return.
What We Do
Paid search built around your commercial goals
Bringing together the paid search heritage of Search Laboratory, our PPC team has an award-winning track record of helping brands scale and maximise their return through paid search management. We optimise campaigns against metrics aligned with your commercial goals — not vanity figures — so every pound of ad spend is held to account for the revenue and profit it generates.
Our capabilities
- Paid search management across Google Ads and Microsoft Ads
- Shopping campaign management — Google Shopping and Microsoft Product Ads, built on granular, well-optimised product feeds
- Paid social, display and video to extend reach and demand beyond search
- International and multilingual PPC, delivered by mother-tongue specialists with localised keyword research and copy
- Search Ads 360 and Google Marketing Platform activation for cross-channel reporting and scale
- Feed management, conversion tracking and a measurement framework you can trust
Our approach
As a Google Marketing Platform Sales Partner and certified Google partner, we give you a comprehensive, integrated view of your paid search investment through Search Ads 360 and the wider Google Marketing Platform. We pair that with rigorous feed work and conversion tracking, then keep refining — so the traffic we drive is the right traffic, and a strong conversion rate optimisation programme turns more of it into customers. Paid performs best alongside a strong organic presence, so we align it with our SEO team for complete coverage of the results page.
Client Story
742%
increase in Google Ads conversion rate for Hicomply
Hicomply, a UK security and compliance software company, needed a PPC partner to grow conversions and qualified pipeline. By refining their paid search strategy our specialists delivered the best results the business had seen — a 742% increase in Google Ads platform conversion rate and a 67% reduction in cost per acquisition from HubSpot contacts. It is the kind of award-winning, internationally proven paid search work clients tell us they value: “always open to direction from our side, but equally bring ideas and insights from their broad experience.”
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