Paid Search
PPC & Paid Search Agency
As an award-winning PPC and paid search agency, we help brands scale profitably across Google Ads, Microsoft Ads and Shopping. We optimise every campaign against the commercial metrics that matter, so your media spend delivers a measurable return.
What We Do
Paid search built around your commercial goals
Building on the paid search heritage of Search Laboratory, our PPC team has an award-winning track record of helping brands scale and grow their return through paid search management. We optimise campaigns against the metrics that reflect your commercial goals, not vanity figures, so every pound of ad spend is held to account for the revenue and profit it generates.
Our capabilities
- Paid search management across Google Ads and Microsoft Ads
- Shopping campaign management across Google Shopping and Microsoft Product Ads, built on granular, well-optimised product feeds
- Paid social, display and video to extend reach and demand beyond search
- International and multilingual PPC, delivered by mother-tongue specialists with localised keyword research and copy
- Search Ads 360 and Google Marketing Platform activation for cross-channel reporting and scale
- Feed management, conversion tracking and a measurement framework you can trust
Our approach
As a Google Marketing Platform Sales Partner and certified Google partner, we give you a complete, integrated view of your paid search investment through Search Ads 360 and the wider Google Marketing Platform. We pair that with rigorous feed work and conversion tracking, then keep refining, so the traffic we drive is the right traffic and a strong conversion rate optimisation programme turns more of it into customers. Paid performs best alongside a strong organic presence, so we align it with our SEO team for complete coverage of the results page.
Client Story
742%
increase in Google Ads conversion rate for Hicomply
Hicomply, a UK security and compliance software company, needed a PPC partner to grow conversions and qualified pipeline. By refining their paid search strategy, our specialists delivered the best results the business had seen: a 742% increase in Google Ads platform conversion rate and a 67% reduction in cost per acquisition from HubSpot contacts. It is the kind of award-winning, internationally proven paid search work clients tell us they value: “always open to direction from our side, but equally bring ideas and insights from their broad experience.”
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