Amazon DSP
Amazon DSP Specialists
At Havas Market UK, we have access to the Amazon DSP — allowing us to activate programmatic campaigns for our clients across the network of Amazon and third-party sites. Used together with PPC, this approach offers a more holistic experience across the various Amazon marketing channels.
Our Approach
Why Amazon DSP?
Amazon DSP gives you the flexibility to set your own budget and the opportunity to test, learn, and work towards the goal that best suits your brand. We recommend DSP when:
- You want to increase traffic and awareness of existing products (goal: click-through or detail page rate)
- You want to launch a new product or rebrand (goal: click-through or detail page rate)
- You want to drive sales by reaching customers on and off the Amazon website (goal: ROAS or purchase rate)
DSP Overview
- Exclusive access to Amazon targeting segments across a range of products and categories
- Extensive reach across Amazon and third-party sites — reaching customers on desktop, mobile, and video
- Exclusive access to Amazon owned-and-operated sites
- Brand safety and traffic quality controls built in
- Unique Amazon insights and reporting available within the DSP
The Havas Market UK Approach
We partner with our clients to understand your marketing goals, enabling us to build the best DSP strategies for your campaign. As part of our service we offer full support:
- Initial DSP training and recommendations
- Custom segment creation — including product and competitor remarketing
- Creative build and campaign set-up
- Full reporting and analysis throughout
Client Story
“Harman has long been a leader in the Retail Media space, but our collaboration with Havas Market has taken our strategy to the next level. Their data-led approach has helped us reach high-intent shoppers more effectively, optimise spend across key retailers and significantly scale performance across EMEA. The results speak for themselves, and I’m proud of what we’ve accomplished together in such a short time.”
Retail Lead, Harman International
Get Started