Search Laboratory
Search Laboratory is now part of Havas Market
Search Laboratory — the data-science-led international search and digital marketing agency — has joined Havas Market. The team, the expertise and the capabilities you knew are all still here, now backed by the scale of the Havas network.
Our Story
Searching for the truth in data, since 2005
Founded in Leeds in 2005, with a team in London, Search Laboratory built its reputation by combining data with logic — pioneering data science, analytics, international search and Google Marketing Platform expertise to drive evidence-based growth for global brands.
A new chapter with Havas Market
Search Laboratory joined the Havas network in 2021. In January 2025 it merged with Havas Market UK — uniting commerce and performance specialists (including the Expert Edge team Havas acquired in 2022) into a single 150-strong agency built for Limitless Performance. Part of Havas’s Converged strategy, the merger breaks down the barriers between commerce and performance marketing to bring people to the point of transaction faster. The same Search Laboratory expertise now sits within Havas Market.
Capabilities
The capabilities, now at Havas Market
Everything Search Laboratory was known for is now part of the Havas Market offering, alongside our commerce-media and Amazon expertise:
- Data Science & Analytics — measurement, modelling and business intelligence
- Google Marketing Platform — the full GMP stack, as an accredited Sales Partner
- International & Multilingual Search — global campaigns in 35+ languages
- Conversion Rate Optimisation — experimentation that turns traffic into revenue
- Commerce & Amazon services — Havas Market’s retail and commerce-media expertise
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