Data & Analytics
Data Science & Analytics
As a data science and analytics agency, we turn raw marketing and commerce data into the insight that drives measurable growth. We combine rigorous data engineering, advanced analytics and clear visualisation, so every decision is evidence-led.
What We Do
Turn data into a competitive advantage
Strong performance starts with sound measurement. Our data scientists and analysts build the foundations that let you trust your numbers, then go further: modelling behaviour and isolating the true drivers of growth so your investment works harder across every channel.
Our capabilities
- Analytics implementation, audits and consulting: GA4 and Google Analytics 360
- Data engineering and integration: CRM and first-party data, sub-domain, multi-domain and international tracking
- Data science: audience segmentation, attribution and propensity modelling, and incrementality testing
- Business intelligence and data visualisation: Looker Studio and bespoke dashboards
- Tag management and a measurement strategy mapped to your business goals
Our approach
We work across the full data lifecycle, from collection and integration to modelling and activation, with privacy-first measurement aligned to current industry standards. The result is a clean, connected data foundation that feeds straight into your performance and commerce-media activation.
Client Story
11.26%
improvement in incremental return on ad spend for Mars Petcare
Working with Mars Petcare, our data science team analysed Amazon advertising performance and ran revenue-cannibalisation testing to isolate genuine incremental impact, proving where spend was driving real, additional sales and where it was simply shifting them. The work delivered an 11.26% improvement in incremental return on ad spend.
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