Data & Analytics
Data Science & Analytics
As a data science and analytics agency, we turn raw marketing and commerce data into the insight that drives measurable growth — combining rigorous data engineering, advanced analytics and clear visualisation so every decision is evidence-led.
What We Do
Turn data into a competitive advantage
Great performance starts with great measurement. Our data scientists and analysts build the foundations that let you trust your numbers — then go further, modelling behaviour and isolating the true drivers of growth so your investment works harder across every channel.
Our capabilities
- Analytics implementation, audits and consulting — including GA4 and Google Analytics 360
- Data engineering and integration — CRM and first-party data, sub-domain, multi-domain and international tracking
- Data science — audience segmentation, attribution and propensity modelling, and incrementality testing
- Business intelligence and data visualisation — Looker Studio and bespoke dashboards
- Tag management and a measurement strategy mapped to your business goals
Our approach
We work across the full data lifecycle — collect, integrate, model and activate — with privacy-first measurement aligned to current industry standards. The result is a clean, connected data foundation that feeds straight into your performance and commerce-media activation.
Client Story
11.26%
improvement in incremental return on ad spend for Mars Petcare
Working with Mars Petcare, our data science team analysed Amazon advertising performance and ran revenue-cannibalisation testing to isolate genuine incremental impact — proving where spend was driving real, additional sales and where it was simply shifting them. The work delivered an 11.26% improvement in incremental return on ad spend.
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