Our Optimised Strategy Gets Glowing Testimonial from Amazon

Our Approach

The Challenge

TENZING, a natural energy drink brand, approached Havas Market (formerly Expert Edge) to grow their sales and fully optimise their new Amazon Store. They needed to enhance product pages for a better customer experience, bring personality to the brand, and include their brand story alongside fresh product descriptions and photography.

Our Strategy

Since TENZING launched in 2018, our mission was to increase visibility for the brand on Amazon, acquire new customers, and drive sales and growth. We overhauled TENZING’s Amazon Store with more engaging content designed for an optimal customer experience.

Our strategy integrated Sponsored Products, Sponsored Brands and — towards the end of 2020 — Amazon DSP. This enabled us to expand into remarketing campaigns and utilise Amazon Audiences for highly targeted, relevant ad placements for TENZING.

The Results

We helped increase TENZING’s sales by 150% in 2020 in comparison to 2019, with revenue from Sponsored Ads increasing by 200%. Amazon themselves recognised the success and shared their own glowing testimonial.

“We are absolutely delighted that Amazon has recognised our hard work and the thorough strategy on their platform that has delivered such fantastic results for TENZING. The range of powerful advertising features available have been absolutely instrumental in our strategy, and by integrating these with a facelift on the storefront, we have seen results that some brands can only dream of.

“After leading TENZING through the tricky year that was 2020 but still coming out with results of this scale, we look forward to seeing further growth for them and our other brands in 2021 and onwards.”

David Jennison, MD, Havas Market (formerly Expert Edge)