Webinar: Navigating the SEO Frontier
Your Path to Limitless Performance
Gartner predicts that by 2026, traditional search engine traffic will decline by 25%, the days of single platform optimisation are over - and the brands who embrace diversification are the ones who will win. To truly thrive in this evolving ecosystem, senior marketers must look beyond the traditional organic search landscape and execute targeted multi-platform strategies to deliver business growth and future-proof customer experiences.
The rules of SEO have changed. Again.
This webinar will explore how the rules of SEO have changed and why brands need to adapt now. We’ll also uncover the strategies you can utilise to activate across the platforms that matter most to your audience. We’ll enable you to adapt fast and win big by unlocking the potential of technology and a human-centric approach to outperform your competition.
KEY TAKEAWAYS
- How to create a full-funnel search strategy geared towards human-first engagement
- The blueprint to search maturity through cohesive paid and organic strategies
- Optimising for answer engines to enhance visibility in a zero-click search landscape
- Create smarter strategies to feature your products in AI-driven shopping experiences.
James Bentham
Head of SEO
James has over a decade of experience in SEO delivery and operation management for agencies. As Head of SEO for Havas Market, James divides his time between Leeds and London to lead our global SEO offering to clients.
James has delivered several successful talks focusing on aspects of organic search; his recent talk at MadFest had standing-room only. James’s thoughts have appeared in leading industry publications, including The Drum.
Watch on-demand now