Your Ad Technology Resale Partner
Havas Market empowers brands with cutting-edge advertising technology and unparalleled expert service.
We provide direct access to industry-leading enterprise-level technology, ensuring your campaigns are optimised for maximum impact.
Upgrade to the Google Marketing Platform
The Google Marketing Platform (GMP) combines analytics, measurement, and ad technology to help you plan, execute, and measure your digital marketing efforts. It’s an integrated suite designed to help marketers understand their customers and deliver more effective, personalised marketing experiences.
Key components include Google Analytics 360, Display & Video 360 (DV360), Search Ads 360 (SA360), and Campaign Manager 360. These tools provide comprehensive solutions for programmatic advertising, ad serving, search engine marketing, creative management, and advanced analytics, all working together to give you a unified view of your marketing performance.
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Our Clients
Get more from Amazon DSP
Amazon DSP (Demand-Side Platform) allows advertisers to programmatically buy ad inventory across Amazon’s owned and operated sites and apps (like IMDb, Twitch, and Amazon.com) and third-party publishers’ sites and apps. It provides access to exclusive Amazon audience insights, enabling highly targeted campaigns.
With Amazon DSP, you can reach relevant audiences at scale, both on and off Amazon, leveraging Amazon’s unique shopping and browsing signals. It’s an essential tool for brands looking to drive awareness, consideration, and sales, especially for those with products sold on Amazon or looking to reach Amazon’s vast customer base.
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Maximise reach with dual DSP power: Amazon DSP and DV360
Combining the strengths of Amazon DSP and Google's Display & Video 360 (DV360) creates a powerful synergy, enabling a truly comprehensive and efficient advertising strategy.
Unified frequency capping via Campaign Manager 360
With Campaign Manager 360 as the central ad server, we can implement unified frequency capping across Amazon DSP and DV360 campaigns. This prevents ad fatigue, optimises your budget, and ensures a consistent user experience by controlling how often individuals see your ads across different platforms.
Access to more inventory
By utilising both DSPs, you gain access to a significantly larger pool of premium ad inventory. Amazon DSP opens doors to Amazon’s exclusive placements, while DV360 provides unparalleled access to Google’s ad exchange and third-party inventory, maximising your opportunities to connect with target audiences.
Our Partners
Expert service alongside technology licenses
At Havas Market, we believe that powerful technology is only as effective as the expertise behind it. That's why we don't just resell licenses; we provide a rigorous, expert-level service designed to maximise your investment and drive exceptional results.
Strategic planning
We work with you to develop bespoke marketing strategies tailored to your unique business objectives, ensuring every campaign is aligned with your goals.
Platform optimisation
Our certified experts meticulously manage and optimise your campaigns within GMP and Amazon DSP, leveraging advanced features for peak performance.
Performance reporting
Gain clear, actionable insights with our comprehensive reporting and analysis, helping you understand campaign effectiveness and inform future decisions.
Ready to elevate your marketing?
Partner with Havas Market to harness the power of leading marketing technologies and unparalleled strategic and operational expertise.
Contact us - resale tech
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