Unlock Audiences with Amazon DSP Reseller
Get self-service access to Amazon’s Demand Side Platform (DSP) through our certified Amazon DSP Reseller Programme.
Ideal for brands, agencies, and advertisers looking to activate audiences with Amazon DSP.
Upgrading to a Resale Amazon Demand-Side Platform
Amazon DSP is one of the most powerful tools for reaching audiences on and off Amazon, but direct access requires significant spend and internal resources.
As a certified reseller, we can make the DSP accessible to advertisers of all sizes. We handle setup, optimisation, and reporting so you can focus on driving growth instead of managing complex ad tech.
Self-service: A resold seat gives you hands-on control of your ADSP campaigns
Own your seat: Own your data, no need to start over when you transfer from one agency to another
Expert support: Lean on our team of Amazon DSP experts to help guide you on the right path to growth
Discounted CPMs and reduced platform fees: Benefit from our agency scale with cheaper media rates to get the most from your investment
How it works
We tailor our DSP reseller launch programme to the needs of each individual partner, ensuring every brand/advertiser we work with is set up for success with the Amazon DSP.
Step 1: Initial strategy session
We assess your goals and determine if Amazon DSP aligns with your media strategy. We also uncover your team’s knowledge and experience with the Amazon DSP to ensure we provide the right level of support during onboarding.
Step 2: Amazon DSP training
Whether your team members are brand new to programmatic advertising or are already expert users of Amazon DSP, our DSP experts will share their knowledge and make sure you are set up for long-term success.
Step 3: Campaign launch
We’ll walk you through your first campaign setups, and our experts will be on hand to ensure you get off to a winning start.
Step 4: Optimisation and reporting
We’ll help you understand how to analyse the performance of your first few DSP campaigns, and how to optimise your strategy and campaigns to achieve your business goals. For more advanced advertisers, we will also help you navigate and leverage the Amazon Marketing Cloud (AMC) to enable even deeper analysis and targeting.
Step 5: Ongoing support for scalable growth
After the initial onboarding period, we’ll provide ongoing support to ensure you always have access to our team of Amazon DSP experts to help whenever needed.
DSP resale with Havas Market
No minimum spend requirement: Access DSP with flexible budgets.
Premium inventory access: Reach shoppers across Prime Video, Twitch, Kindle, and more.
Advanced audience targeting: Use Amazon’s first-party data to target by purchase behaviour.
Flexible support packages: We tailor our support to what is right for your business.
Real-time reporting: Custom dashboards for complete performance visibility.
Omnichannel retargeting: Re-engage shoppers across the web, mobile, and video
We help brands, agencies and partners
DTC and ecommerce brands without Amazon DSP access
The solution for marketers seeking advanced audience targeting on and off Amazon.
Independent agencies looking to offer Amazon DSP to their clients
We work with independent agencies and media buyers to offer white-labelled DSP access and campaign activation.
Partners keen to own their DSP seat and performance data
With the added benefit of access to discounted buying rates.
Why Partner with Havas Market?
We’re a certified Amazon DSP partner with a proven track record in media buying for DTC and ecommerce brands. Our team brings strategic expertise, responsive service, and a clear path to unlocking Limitless Performance.
FAQs
What we do
What is Amazon DSP?
Amazon DSP (Demand Side Platform) allows advertisers to buy display, video, and audio ads programmatically using Amazon’s shopper data across Amazon-owned and third-party sites.
Do I need to sell on Amazon to use DSP?
No. Many non-Amazon brands use DSP to drive awareness, site visits, or conversions outside Amazon’s ecosystem.
What’s the minimum budget?
Whilst we do not set a minimum spend requirement, we typically advise that brands have monthly budgets starting from around £5,000 / $7,000, depending on campaign complexity and targeting.
Can I access Prime Video ads through the reseller programme?
Yes. Amazon Prime Video Ads are bought through the Amazon DSP, so they would be accessible self-service through the reseller programme.
Which markets is this live for?
The reseller programme is available in any market the Amazon DSP is live.
Can agencies white label this service?
Absolutely. We work with independent agencies and media buyers to offer white-labelled DSP access and campaign activation.
Get in Touch
Let’s talk Amazon DSP
Get started with a free consultation to determine the best growth path with Amazon DSP.
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